Tag Archives: Nike True City

Can we still trust you?

How can banks, museums, governments and other institutions regain a sense of trust from the public? That is the question that lies at the heart of an ambitious project titled ‘Trustville‘. Initiated by communication agency Vandejong and its idiosyncratic founder and namesake Pjotr de Jong, Trustville encompasses a series of themed expert meetings focusing on [...]

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Nike launches True City application for iPhone

Today Nike has released True City, an iPhone application that promises to make ‘the hidden visible through the knowledge and insight of Nike Insiders.’ Six European cities – Amsterdam, Barcelona, Berlin, London, Milan and Paris – have been selected by Nike, and in these cities 5 individuals – so called Nike Insiders – will share [...]

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