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	<title>Non-fiction &#187; Bush</title>
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		<title>Can we still trust you?</title>
		<link>http://non-fiction.nl/2010/01/19/can-we-still-trust-you/</link>
		<comments>http://non-fiction.nl/2010/01/19/can-we-still-trust-you/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:38:50 +0000</pubDate>
		<dc:creator>Michiel van Iersel</dc:creator>
				<category><![CDATA[Uncategorised]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Bush]]></category>
		<category><![CDATA[De Verdieping]]></category>
		<category><![CDATA[Dogville]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Hermitage Amsterdam]]></category>
		<category><![CDATA[Job Cohen]]></category>
		<category><![CDATA[Kanye West]]></category>
		<category><![CDATA[Nike True City]]></category>
		<category><![CDATA[Niketown]]></category>
		<category><![CDATA[Pjotr de Jong]]></category>
		<category><![CDATA[Susan Fainstein]]></category>
		<category><![CDATA[Triodos]]></category>
		<category><![CDATA[Trustville]]></category>
		<category><![CDATA[Valiz]]></category>
		<category><![CDATA[Vandejong]]></category>
		<category><![CDATA[WikiCity]]></category>
		<category><![CDATA[World Bank]]></category>

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		<description><![CDATA[How can banks, museums, governments and other institutions regain a sense of trust from the public? That is the question that lies at the heart of an ambitious project titled &#8216;Trustville&#8216;. Initiated by communication agency Vandejong and its idiosyncratic founder and namesake Pjotr de Jong, Trustville encompasses a series of themed expert meetings focusing on [...]]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #000000;">How can banks, museums, governments and other institutions regain a sense of trust from the public? That is the question that lies at the heart of an ambitious project titled &#8216;<em>Trustville</em>&#8216;.</span></h3>
<p><a href="http://non-fiction.nl/wp-content/uploads/2010/01/creating-trustville-pair1.jpg"><img class="alignnone size-full wp-image-1810" title="creating trustville pair" src="http://non-fiction.nl/wp-content/uploads/2010/01/creating-trustville-pair1.jpg" alt="" width="600" height="226" /></a></p>
<p>Initiated by communication agency <a title="Vandejong" href="http://www.vandejong.com/index.html" target="_blank">Vandejong </a>and its idiosyncratic founder and namesake <a title="Pjotr de Jong" href="http://www.vandejong.com/Projecten/VDJ_Medewerker_PjotrDeJong/index.html" target="_blank">Pjotr de Jong</a>, <em>Trustville </em>encompasses a series of themed expert meetings focusing on new and innovative ways to overcome the credibility crisis that paralyzes our economic and political system.</p>
<p>Non-fiction was asked to join the editorial board of this interdisciplinary research project and the forthcoming book, which will be published by <a title="Valiz" href="http://www.valiz.nl/en/Intro" target="_blank">Valiz </a>later this year. Surrounded by professionals from totally different backgrounds, including an advisor to the <a title="World Bank" href="http://www.worldbank.org/" target="_blank">World Bank</a> and a young labor union leader, we found ourselves rather optimistic about the current state of affairs and future perspectives.</p>
<p>OK, we don&#8217;t wanna downplay the impact of wrongdoers like &#8220;<a title="Bernie Madoff" href="http://en.wikipedia.org/wiki/Bernie_Madoff" target="_blank">Bernie</a>&#8220;, the <a title="Bush" href="http://en.wikipedia.org/wiki/Bush_Family" target="_blank">Bushes </a>and <a title="Kanye West" href="http://en.wikipedia.org/wiki/Kanye_west" target="_blank">Kanye</a>, but luckily we meet more and more trustworthy people and organizations everyday. Like the <a title="Job Cohen" href="http://en.wikipedia.org/wiki/Job_Cohen" target="_blank">man</a> who runs Amsterdam and the <a title="Susan Fainstein" href="http://www.gsd.harvard.edu/people/faculty/fainstein/" target="_blank">lady </a>we recently heared talking about the &#8216;<a title="Just City" href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;ved=0CAkQFjAA&amp;url=http%3A%2F%2Fwww.gsd.harvard.edu%2Fpeople%2Ffaculty%2Ffainstein%2Ftext%2FPlanning%2520and%2520the%2520Just%2520City-for%2520Columbia%2520conf.doc&amp;ei=AANWS9uEF4zp-AbMw_XxBg&amp;usg=AFQjCNGMjLjHgp5A7G7knQnv_oBirfpGFA&amp;sig2=9nPTx2gw8-46mAp6Jfn4UQ" target="_blank">Just City</a>&#8216;, or the <a title="Hermitage Amsterdam" href="http://www.hermitage.nl/en/" target="_blank">museum </a>that opened on time and within budget and the <a title="Triodos" href="http://www.triodos.com/" target="_blank">bank </a>who helped us setting up <a title="De Verdieping" href="http://non-fiction.nl/de-verdieping/" target="_blank">De Verdieping</a>.</p>
<p>Being an office for collaborative actions, co-created visions and crowdsourced sollutions, we feel the obligation to provide sufficient counterweight to the skepticism that dominates the news headlines and the hearts and minds op people nowadays.</p>
<p>Gated communities, fenced off companies and <a title="Firewall" href="http://en.wikipedia.org/wiki/Firewall" target="_blank">Firewalls</a>.. You don&#8217;t want to go down that road, because you might end up in <a title="Lars von Trier" href="http://en.wikipedia.org/wiki/Lars_von_Trier" target="_blank">Lars von Trier</a>&#8216;s hellish <a title="Dogville" href="http://en.wikipedia.org/wiki/Dogville" target="_blank">Dogville</a>. Or even worse, the city of <a title="Trussville" href="http://www.trussville.org/" target="_blank">Trussville</a>, Alabama or better know as &#8216;<em>The Gateway to Happy Living</em>&#8216;. What a difference one letter can make..</p>
<p>Instead of a small dead-end town we prefer a place where people still communicate and connect with one another, whether it&#8217;s Amsterdam, <a title="Twitteropolis" href="http://non-fiction.nl/2010/01/03/contribution-to-time-out-magazine-out-now/" target="_blank">Twitteropolis</a>, <a title="Wikicity" href="http://senseable.mit.edu/wikicity/" target="_blank">Wikicity</a>, <a title="Farmville" href="http://www.farmville.com/" target="_blank">Farmville</a> or <a title="True City" href="http://non-fiction.nl/2010/01/14/nike-launches-true-city-application-for-iphone/" target="_blank">our own interpretation</a> of <a title="Who's afraid of Niketown?" href="http://www.raumtaktik.de/publications/whos-afraid-of-niketown?set_language=en" target="_blank">Niketown</a>. So we don&#8217;t have to travel very far to reach <em>Trustville</em>. We just have to help other people opening up their eyes, and it&#8217;s right there in front of us.</p>
<p>We&#8217;ll keep you updated on our journey into the known..</p>
<address><a href="http://non-fiction.nl/wp-content/uploads/2010/01/Dogville.jpg"><img class="alignnone size-full wp-image-1781" title="Dogville" src="http://non-fiction.nl/wp-content/uploads/2010/01/Dogville.jpg" alt="" width="600" height="396" /></a>Still taken from <a title="Dogville" href="http://en.wikipedia.org/wiki/Dogville" target="_blank">Dogville </a>(2003), directed by Lars von Trier</address>
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