Nike launches True City application for iPhone

Today Nike has released True City, an iPhone application that promises to make ‘the hidden visible through the knowledge and insight of Nike Insiders.’ Six European cities – Amsterdam, Barcelona, Berlin, London, Milan and Paris – have been selected by Nike, and in these cities 5 individuals – so called Nike Insiders – will share their personal experiences and favourites on this special app.

In Amsterdam, these 5 people are our friend and recent celebrity blogger Nalden, wonky LeLe frontman Pepijn Lanen, hip hop duo La Melodia, art director of design agency Momkai Harald Dunnink, and Non-fiction’s Juha van ‘t Zelfde. Have a look at screenshots and read more about the project here.