Non-fiction’s Juha has been invited to programme two stages at the 2010 North Sea Jazz Festival, that will take place in Rotterdam from 9-11 July. Having a background and interest in both electroacoustic improvisation and beat-driven electronic music, his programmes consist of musicians – some well-known, others under the radar – who have been at the forefront of their movement for years. The two stages have been branded Hyperrhythm and OK computer.

Hyperrhythm
In the past few years in various cities around the world, scenes of musicians have popped up with a heightened interest in complex rhythmstructures of changing speeds and intensities. These hyperrhythms are created by producers who have grown up in an ocean of sound of ubiquitous media, from computer games to iPhones, and who are connected through a myriad of online networks. More than once, these producers know the hardware and software better than their developers, mutating into architects of complex, gravity-defying structures. Cities as Los Angeles, Glasgow and London are their main protagonists, with labels as Brainfeeder, LuckyMe and Warp. In Amsterdam, Viral Radio has been active as a vehicle for the dissemination of these new electronic musics since 2007, with regular programmes at Trouw and the Bimhuis.

Programme:
Dimlite (CH)
Hudson Mohawke (UK)
Dorian Concept (AU)
Mike Slott (IRE)

OK computer
A completely wired evening of electronic improvisation with world-renowned musicians and exhilirating young sound artists. Faster computers and more sophisticated software have popped up on stage in clubs and concert halls worldwide, creating a next level for improvised music. This programme draws a realtime map of current investigations into computer music, DJ culture and electroacoustic improvisation.

Programme:
Machinefabriek (NL) / Gareth Davis (UK)
Hild Sofie Tafjord (NO) / Philip Jeck
Bown (UK) / Britton (UK) / Arthurs (UK) / Ohlmeier (GER)
Fennesz (AU) / Brandlmayr (AU) / Dafeldecker (AU)
Knalpot (NL)

We’re delighted to have been given this opportunity to work for such an esteemed festival, with all of our favourite musicians. We look forward to seeing you there in Rotterdam in July.

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Museum Manager 2010, the precursor of Museum Manager 2011

It will have been in 1995 that I managed to get my hands on my first copy of Championship Manager 2. CM2 was a computer game in which you could be manager of any of the big (and small) teams in the English, Spanish and Italian football competitions. The first edition appeared in 1992, and by the time its name was changed to Football Manager (FM) in 2005, the game had grown to become the ultimate sport management game, with football competitions and associated players from every continent.

You begin the game by creating a profile and selecting a team from one of the world’s many football leagues. Let us, for example, take FC Barcelona, the most successful team in 2009, with such famous players as Lionel Messi, Thierry Henry and Zlatan Ibrahimovic. When you make up your profile, you are asked to do more than just fill in your name and age. You also make a choice about how you join the team as a manager: as a former worldclass player (a Rijkaard type), a successful manager (a Van Gaal type), or as an unknown rookie with no experience at all (a Van ’t Zelfde type). Let us begin as an unknown trainer: Juha van ’t Zelfde, 30 years old, half Dutch, half Finnish.

The next step is that you are welcomed to the team by Chairman Joan Laporta, Johan Cruijff’s famous friend. On behalf of the Board, Laporta expresses their faith in your appointment and their expectation that you will make their team the champions. With the likes of Messi, Henry and Ibrahimovic in your selection, this of course has to be possible, but should you need a little extra support, you have a transfer budget of €15 million at your disposal. Barcelona has a stadium that seats 98,000 spectators, world-class training facilities, state-of-the-art training for young players and a total budget of €664 million. You also have a staff, including an assistant-manager, coaches, youth coaches, physios and scouts. In short, everything is just as it is in real life, and you feel responsible for the future of the team.

What makes the experience of playing FM so exceptional is the dizzying array of statistics and data that come your way. Players have more than 30 different characteristics, divided into technical, mental and physical qualities that are valued by a number from 1 to 20. The lightweight World Footballer of the Year, Lionel Messi, for example, scores 20 for flair and technique, but only 9 for strength and 10 for aggressiveness. The managers, trainers and scouts also have statistics to chart their qualities. All of these figures fluctuate. They can go up or down, depending on how you deal with the players, how you employ your staff, the shape you give to the training, which tactics you use in the games, whether you win the games, how you respond to the press and how the public responds to you. If you improve, the players improve, and vice versa. The result of all this is that you really get the feeling that you are leading the team, that your choices are deciding factors in the club’s success.

After this, football is never the same again. The first time you go watch a real football game, you see it all through the eyes of an FM manager. Worse, you want the real managers to play FM as well, so that they too can make their clubs better.
When I recently played Football Manager 2010, it occurred to me how wonderful it would be to translate this to the museum world, so that you could become manager of the Tate Modern, or to bring it closer to home, the Stedelijk Museum in Amsterdam. Alexander Ribbink would welcome you, express his faith in you and entrust the collection, the museum building and the staff to you. At the same time, he would make a budget available that you could use as you see fit. Suddenly, you would have to choose between purchasing a new work by Olafur Eliasson, appointing a new head of marketing, or developing the museum’s strategy in the field of Internet and new media. That new work of Eliasson’s is expensive, but it would bring in new visitors and generate a lot of international attention. A new head of marketing could mean an in-depth investment for the organization and make all of the museum’s departments more transparent. The online strategy would make the museum more approachable and accessible, but it would consume a great deal of time and require considerable external (and expensive) expertise.

Just as in FM, Museum Manager – which is of course what this game would be called – would let you begin with a smaller organisation and work your way up to the higher ‘divisions’. In the footsteps of Willem Sandberg, you could make the Stedelijk a unique museum with an exceptional collection that is squarely in the middle of society and actively seek collaborations with other disciplines. This would have consequences for relationships with the city, sponsors and other partners. If you are a success, New York’s MoMA will ask you to become manager of their museum, just as happens in the football world. Suddenly, you are in charge of an immense collection and astronomical budgets and have an international network of experts at your fingertips. But you are expected to produce results. Can you handle the pressure?

I cannot wait to play Museum Manager. Then, the first time I go back to visit a museum, I will observe it through the eyes of an MM manager. Moreover, I will want real museum managers to play MM, so they too can improve their museums.

Juha van ’t Zelfde is half Finnish, half DJ and half co-founder of Non-fiction, VURB and Viral Radio.
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This article has been published in Dutch art magazine Metropolis M. It was translated from Dutch by Mari Shields. Follow Metropolis M on Twitter.

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Already after the first time I give up writing a weekly update. I admit, I’m not disciplined enough. I will now rename it “randomly timed update of current affairs.” See, much better.

What happened this time? Apart from discovering that it is possible to garden on a balcony on the 4th floor, and by doing so becoming a Foursquare mayor of my local garden supply store, I have spent most of my time on finishing my proposal for this year’s North Sea Jazz Festival. Although I have a background mostly in beat driven electronic music, playing jungle, dubstep and other asymmetric electronic music as DJ at festivals and club nights, in the years of working for Kadir Selçuk and Huub van Riel in Lantaren/Venster and the Bimhuis since 2005, I have developed an interest in electroacoustic improvised music. Early concerts I did were with Jacob Kirkegaard, Christian Fennesz, Philip Jeck and BJ Nilsen, who are all part of the unsurpassed London music label Touch. Later on I collaborated with Yuri Boselie on inviting abstract beat  producers like Flying Lotus and Hudson Mohawke to the Bimhuis on the Beat Dimensions nights. And in between I worked with Alog, Stephen O’Malley and Icarus.

These experiences have led to the invitation by the North Sea Jazz Festival, to programme two stages: one with beat-driven music (Yukon), and one with electroacoustic improvisation (Volga). It’s a great honour to bring my favourite musicians to my old hometown, and I find it incredibly encouraging that such a big and respected festival is open to new developments, and reserves an important part of its line up to these cutting-edge musics. We are in the midst of booking the musicians, and hopefully within a few weeks we can present an allstar line up of stellar artists. The Yukon stage on Friday 9 July will present a new generation of beat makers, the Volga on Sunday 11 July multiple generations of electronically aided improvisors.

As for the garden, it looks stunning. I just hope the grass and bamboo will survive the heavy winds. At least there’s a Moomin looking after them.

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On this month’s edition Viral Radio presents two artists it has been following for years and years: Dimlite and Jamie Vex’d. Swiss born Dimlite (Dimitri Grimm, 1980) is a master of mosaic textures and imaginative drum patterns. He is one of the most admired artists of his generation and a distinguished performer. His concerts at the Bimhuis in 2008 and 2009 rank among the best given there in the past few years. Englishman Jamie Vex’d (Jamie Teasdale, 1979) has gained critical acclaim as experimental dubstep duo Vex’d. They released the album Degenerate on Planet Mu in 2005, a prescient example of forward thinking bass music. Jamie has released solo works that are closer related to the video game and science fiction cartoons aesthetic of Hudson Mohawke and Rustie. He has created the new avatar Kuedo, that will release its first tracks within weeks.It is one of the most anticipated releases of the year.

The evening starts at 22:30, and tickets are 12 euros. As always, Viral Radio hosts Juha and Cinnaman will play their music straight out of the package. We look forward to welcoming you there.

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Doug Aitken's Sleepwalker was projected on the exterior walls of the MoMA

This Saturday the 10th annual museumnacht (museum night) will be organised in our hometown Amsterdam. Non-fiction will take part with a special marathon on museums and the city, in their basecamp De Verdieping. A wide group of institutions, designers and thinkers will join us at the table to discuss how pervasive urban museums are, and how the city can become a interactive museosphere.

The programme starts at 7 pm and goes on to 12, after which Viral Radio will take over with wall-surpassing bass and rhythm collections compiled by Juha & Cinnaman with Mamiko Motto. Outside, the facade of the building will be used as an urban screen for the duration of the museumnacht by students of MediaLAB Amsterdam. Inside, artists Amie Dicke and Sarah van Sonsbeeck will host the workshop ‘Build your own mobile museum’.

Tickets are available through n8.nl, make sure you get them soon: the previous 7 editions sold out before the start.

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Programme:

19 – 00 Interview Marathon >> with Michiel van Iersel and Juha van ‘t Zelfde
We will navigate through the night together with our guests, visitors, Hyvers and Twitterati, to try to articulate the future of museums in the city.

19 – 20 MyMuseum >> Blikopeners, Zichtbaar Afwezig and Urban Screens
Students of the Rietveld, Sandberg, UvA and HvA will talk about appropriating, editing and remixing the museum.

20 – 21 Museums And The City >> Stedelijk Museum
Curators Bart Rutten, Leontine Coelewij and Marten Jongema will look back at Stedelijk in de Stad and will look ahead towards a new Stedelijk Museum.

21 – 2 The Mobile Museum >> De Appel, Platform21/Supermaker, NIMk, Mediamatic
Representatives of various art institutions in Amsterdam will talk about their transient adventures in pop-up structures and mobile pavillions.

22 – 23 The Digital City >> VURB, The Mobile City, Nationaal Historisch Museum, Habbekrats
Now things will get unphysical, with VURB and The Mobile City talking about urban informatics and the city as an interaction platform. The Nationaal Historisch Museum will talk about being a distributed museum, and design firm Habbekrats will elaborate on how cities are embedded in (music) videos on YouTube.

23 – 00 Museum = City >> everybody everywhere
How will the museums in the future inhabit the city? How can it go beyond its walls? What is a museum without a building? How can visitors become users and producers of a museum? Can a city be a museum? These questions will be addressed in the round-up discussion with all logged in.

00 – 05 Viral Radio x Beat Dimensions >> Juha & Cinnaman and Mamiko Motto.
Rhythmculture, bass experimentation and computer improvisation to ground the night after such abstraction. With Amsterdam’s digital duo Juha & Cinnaman, and the one-woman social music revolution Mamiko Motto.

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Mark Pritchard, aka Harmonic 313

According to Time Out Amsterdam, Viral Radio is ‘the most cutting-edge event in Amsterdam, hands down.’ The electronic music vehicle of Non-fiction’s Juha van ‘t Zelfde, in close harmony with DJ/producer/Beat Dimensions architect Cinnaman (Yuri Boselie), has been gathering momentum in 2009. The nights have featured lords of the underground Kode9 & the Spaceape, Flying Lotus and Joker, and many more in their slipstream.

The coming month, the carrier of freight train bass weight will present another stellar compendium of contemporary studio explorations:

02 October >> Harmonic 313 and Juha & Cinnaman
21 October >> Knalpot, Gaslamp Killer, Clark, Bibio, Martyn, Aardvarck, Pete Concrete and Juha & Cinnaman
06 November >> Hudson Mohawke, Lorn, Ras G and Juha & Cinnaman

We would like to thank the artists for their participation, TrouwAmsterdam for the inspiring collaboration, and you – the visitor and listener – for your support. We hope to see you tonight.

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Update: a new episode of Viral Radio on VPRO 3voor12 will be recorded today, with special guest Harmonic 313.

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The August edition of CDR was picked up by Time Out Amsterdam

Create, bounce, and burn. This is the vernacular of a new generation of beat makers around the world. They use software with swanky names as Logic, Reason or Live to contribute to the ever growing architecture of rhythmculture. Forming scenes in Glasgow, Los Angeles, London, Amsterdam, and in many other outskirts, they are the dark metabolism of nightlife and music culture of today. With social networks reaching semantic cruising altitudes, the exchange rate of music is getting more spectacular by the day. Virally communicating and freely sharing through Soundcloud, Facebook, Twitter, iChat and (even) MySpace, a faceless herd of avatars and monikers roam the digital present in search of a beat.

With CDR, Viral Radio and Beat Dimensions have joined London’s Burntprogress in creating a common ground for these producers to present their music. CDR, which takes place in De Verdieping in the ‘Berlinesque’ Wibaustraat in Amsterdam, acts as a hub and social hive for musicians, music professionals and the general public to exchange new beats. The process is basic: people bring their music on a CDR, hand it in to the DJs of the night, who will play them over the weighty club soundsystem. Each artist name and track title will be projected on the wall. The night will be opened by interviews with the visiting artists from the following Viral Radio night upstairs at TrouwAmsterdam. Entrance for musicians with a CDR is free; 5 euros is charged for other visitors. As a bonus everyone can stay for Viral Radio later on.

The third edition of CDR is about to start tonight at 8.30 PM at De Verdieping. We look forward to seeing you there.

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A few months ago we asked our good friend Aardvarck, if he was given the chance to invite someone for Viral Radio, who he would choose. “Mala,” was his immediate answer, followed by an endless stream of unintelligible animal noises, “hoer” and “zijn we er al?” Mala will now play alongside Aardvarck, Cinnaman and Juha at the sixth Viral Radio event at TrouwAmsterdam. He will be joined by his friend, brother-from-another-mother and fellow demilitarized zone pacifist Sgt. Pokes.

In the evening, starting around 8 PM, Viral Radio will present the second CDR night. Adopted from London, the night is intended to create a social network, platform or hub for aspiring producers, avid supporters and kindred spirits who enjoy new ventures into electronic music. Hosted by Juha, Cinnaman and Mamiko Motto, a line of guests will be interviewed about their music practice, amongst whom Mr. Aardvarck himself. Visitors can bring their music on CDRs, which then will be played on our professional club soundsystem, while their names and track titles will be beamed on the wall.

CDR has been adopted by De Verdieping as a monthly night to share ideas and music. It has been transferred from the Wednesday to the Friday, to connect with Viral Radio and to benefit from the presence of international artists as Hudson Mohawke, Mala, Nosaj Thing, Harmonic 313, and all the others that come through the Viral Radio hub.

Viral Radio starts at 10.30 PM. Tickets are 12 euros, and are available at Rush Hour, online and at the door of TrouwAmsterdam. CDR starts at 8 PM. Tickets are 5 euros, but entrance is free of charge with a CDR of your music. Visitors of CDR can stay for Viral Radio without paying any more.

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Viral Radio invited CDR to kick off the Viral Radio Festival 2009

The first night of the Viral Radio Festival 2009 was a modest, albeit incredibly inspiring, success. An intimate crowd of producers, DJs and family and friends visited the first CDR night at De Verdieping. Thanks to everyone for their support, and Gavin, Tony, Mamiko, Hudson Mohawke and Icarus for their involvement. We look forward to the next one, which will most likely take place in August.

The second day of the festival will take place at the Bimhuis tonight, with Icarus hailing from London and Melbourne to bring electronic music by the guidelines of the International Standards for Jungle Music: 175 BPM straight for 12 years now, engineering their hyperrhythmic speed beats with MAX/MSP like scientists at the CERN Hadron Collider. They will be joined by another electroacoustic duo from the UK, Furt. ‘One of the most blisteringly energetic and experimental partnerships over the past twenty years.’ (The Guardian). In the cafe around the concerts we will hear Mrs. Mohawke herself, the ubiquitous Mamiko Motto (Samurai FM/Kindred Spirits).

We hope to see you tonight.

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Air strike one. Tony on the alley.

UK clubnight CDR takes its successful innovative format overseas with the premiere of a new bi-monthly session at De Verdieping in the basement of TrouwAmsterdam. Joining CDR’s Tony Nwachukwu and Gavin Alexander will be local Dutch deejays and producers Cinnaman (Beat Dimensions/Viral Radio) and Juha (Viral Radio/Beat Dimensions), plus special guest Hudson Mohawke (LuckyMe/Warp) bringing his distinct head-moving electronics.

CDR’s open session invites music producers to bring their tracks along on CD, giving those in attendance the opportunity to hear works-in-progress. In addition the night will begin with a conversation with Hudson Mohawke and Cinnaman about their beat-making ways, plus tales from Tony and Gavin about CDR and the burntprogress story so far. Taking over the booth to close the occasion Beat Dimensions and Red Bull Music Academy alumni Hudson Mohawke and Cinnaman join forces showcasing their crowd-pleasing record selecting skills.

Building on CDR London and Midlands residencies (plus past nights in Paris, Berlin and Sydney!) these new Amsterdam sessions will begin a burntprogress partnership between the UK and Netherlands, with local musical artists crossing the North Sea to check out their neighbours. With free entry for all, get set to savour a taste of underground sounds like no other: crossing genres, changing tempos and inspiring all.

Furthermore, Hepcat Radio host Mamiko Motto will present the Friday artists of the Viral Radio Festival from 8-10 PM at Rooms of Redbull. She will play the best tracks of the CDR night, and host exclusive sets by the guests of the festival. The line up of the Viral Radio Festival consists of Daedelus, Hudson Mohawke, Icarus, Furt, Bullion, the Blessings, Cinnaman and Juha.

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