Non-fiction » Muziekgebouw aan ‘t IJ

Is there still a future for classical music?

Michiel van Iersel — Mon, 01 Feb 2010 22:25:52 +0000

From this year on the annual Three-Day Music Festival in the Dutch city of The Hague will become the epicenter for innovations in classical music: “Is there a future for classical music?“, “How can we engage a new and young(er) audience?” and “what will a concert (hall) be like in the year 2030?“. Non-fiction sets out to broaden the horizon and discover new territories.

For quite some time now Non-fiction’s Michiel van Iersel has been involved in the so-called Three-Day Music Festival in The Hague. This year’s event takes place on March 5 – 7 and is the 7th edition of this annual celebration of classical music. Up to now the overarching theme of this classical music event was ‘Young Talents meet Great Masters’, with master classes, the Classic Express (an amazing mobile concert hall), recitals and concerts in which well established musicians took to the stage with a new generation of musicians.

However, from this edition onward, the festival will focus on innovations in the world of (classical) music performances. The festival wants to play a pivotal role in stimulating cross-disciplinary projects, state-of-the-art facilities, technological innovations, off-site concerts and smart (online) communication tools. The underlying questions are: “how can we engage a new and young(er) audience in classical music” and “what will a concert (hall) be like in the year 2030“?

We will be looking at the most innovative and outlandish attempts to shake of classical music’s boring image and to revitalize this ancient art form. Obviously, we will start by examining the revolutionary nature of the (classical) music itself. What would be the contemporary equivalent of Igor Stravinsky‘s controversial and violent ‘Sacre‘, John Cage‘s legendary 4’33″ or Karlheinz Stockhausen‘s mindblowing (and deafening) ‘Helicopter String Quartet‘?

On our personal shortlist you’ll find Michel van der Aa‘s chamber opera One and sound art by people like Carsten Nicolai and Christian Marclay, but also Radiohead guitarist Jonny Greenwood‘s new compositions for the London Sinfonietta as part of the South Bank Centre’s cutting-edge Ether Festival in 2005. Please let us know what your nominees are.

The impact of new and digital media on the creation and consumption of classical music will be discussed as well, from Edgard Varèse‘s groundbreaking work up to the electric violin and other absurdities from the 70′s and 80′s, via the 3D Tour of Classical Music History that was developed back in 1993 (!), down to recent innovations like the crowdsourced Youtube Symphony Orchestra at Carnegie Hall and Virtual Maestro, a game on Nintendo’s Wii which allows you to conduct a virtual orchestra.

The concert hall of the 21st century is one of the subjects that will be discussed during a new series of talk shows and presentations in which both experts and visitors will be explicitly asked to pass an opinion on future developments. We will scan the globe in search for brave architectural statements that have fundamentally changed the acoustic and esthetic standards for concert halls and music centers alike. Think of the Curtis R. Priem Experimental Media & Performing Arts Center (0r simply EMPAC) in upstate New York, Zaha Hadid‘s billowing Bach pavilion in Manchester, the new Oslo Opera House (in Norwegian: Operahuset) and our beloved Muziekgebouw aan ‘t IJ, Amsterdam’s (self-proclaimed) “Concert hall of the 21st Century”.

Architect and provocateur extraordinaire Rem Koolhaas will be our keynote speaker on Saturday, March 6. The Lucent Danstheater (completed in 1987 and housing the Netherlands Dance Theater) is one of the festival locations, but also happens to be one of Rem Koolhaas’s first completed projects to receive widespread critical acclaim. In the coming years it will be replaced by a new and multifunctional music center in the same location. Obviously we have asked him to elaborate on ‘his’ Casa da Música, being not only his most recent attempt to design the perfect concert venue but also providing a model for other music venues and cultural icons in the 21st century and millennia to come.

We will liven up his contribution with a series of short videos of users and visitors of both the Casa da Musica and the Muziekgebouw aan ‘t IJ. We want to know how the buildings function (technically, but also socially), what the biggest strengths and weaknesses of the design are, whether or not they have had an impact on the local music scene and/or international reputation and what lessons can be learned from them?

For this reason we will attend the Portugese premiere of Michel van der Aa‘s music theatre work ‘The Book of Disquiet” at Casa da Musica in Porto next week, for a recorded ‘walkthrough’ with our favorite Dutch composer and António Jorge Pacheco, the institute’s artistic director. We will be discussing the building’s design concept and day-to-day functioning from an artistic, social and practical viewpoint.

The final result of these filmed interviews ‘on the move‘ will be shown during the festival, but in the meantime we will keep you updated on our website and on the festival’s blog and through Twitter.

Casa da Música, Porto (Source: The Guardian)

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Non-fiction in 2009 (and we’ve only just begun..)

Michiel van Iersel — Thu, 31 Dec 2009 00:45:22 +0000

It has been an exciting first year (in beta) for us at Non-fiction, with projects ranging from social media strategies for the Muziekgebouw aan ‘t IJ and Tropenmuseum Junior, via new concepts for an illustrious canal house ánd an ancient castle to a range of workshops in a.o. Ljubljana and Zürich. Together with our friends at TrouwAmsterdam we opened the temporary project space ‘De Verdieping‘, hosting a wide range of cultural and social events. The year ended with a cover story in Time Out magazine, giving our co-created vision of Amsterdam in 2020. The start of the next decade promises to be even more innovative, collaborative and challenging..

So what happened in 2009?

At the beginning of the year we worked with the renowned Muziekgebouw aan ‘t IJ, the Concerthall of the 21st Century, helping the organization with their public strategy, new media development and visual identity.

In the months leading up to the summer we organized Aura: an exhibition and a series of events in the historic premises of Castrum Peregrini Foundation, where in WWII young German Jews survived in hiding.

Since March we are responsible for the artistic direction and strategic development of a cultural project space, De Verdieping, in the basement of the Berlin-style club and restaurant TrouwAmsterdam, resulting in a series of lively public discussions, art and architecture exhibitions, experimental performances and film nights in collaboration with half the city (and soon the world).

Around the summer working with the Tropenmuseum Junior (TMJ) in Amsterdam to devise a social strategy for their new exhibition ‘Qi of China‘ and an online game that enables children in the age of 6 – 13 to experience a number of key cultural values in Chinese culture.

Halfway through the year Non-fiction relocated its office from the Scheepvaartmuseum (National Maritime Museum) to the former laboratory of the Netherlands Institute for Cultural Heritage, right in the cultural heart of Amsterdam overlooking Museumplein (Museumsquare).

in July 2009 Non-fiction’s Juha van ‘t Zelfde co-founded VURB, together with Ben Cerveny, design strategist and data visualization theorist and in collaboration with James Burke (Roomware, Narb). VURB is a European framework for policy and design research concerning urban computational systems.

Next spring and summer we will be organizing several projects at Duivenvoorde Castle, a stately museum-mansion and unique parkland (see below) near the city of The Hague. We received a request from the organization to make a contribution to their yearlong celebration of the museum’s 50th anniversary in 2010.

In the past four years, we have been organizing experimental music events at Bimhuis, Melkweg, De Verdieping and TrouwAmsterdam. These nights are organized under our electronic music label Viral Radio, which has a regular show on Dutch public network VPRO‘s 3voor12.

In december we visited lovely Ljubljana to give a presentation and a series of workshops for the Access to Contemporary Art Conservation conference, organized by the Netherlands Institute for Cultural Heritage in collaboration with Museo Reina Sofia in Madrid and kindly hosted by the Moderna Galerija in Ljubljana.

Non-fiction’s Juha participated an intimate workshop in Cabaret Voltaire in Zurich in his role as editor of Soundmuseum. ‘Audio Art on the Radio’ was organized by the Institute for Contemporary Arts Research of the Zurich University of the Arts, and focused on the question how open, interactive and democratic radio should be?

Recently the Amsterdam branch of the international city periodical Time Out invited us to come up with a vision of the city in the year 2020, so we decided to provide them with a collaborative urban visions by collecting dozens of thought-provoking Twitter-style messages from our friends and heroes from around the world. The magazine has just hit the stores, so check it out or contact us if you wish to receive a copy!

Wow, that’s a lot..

And we even forgot to tell you about Curating the City, our night long interview series with museum professionals and artists about ‘the museum in the city and the city as museum’ during the annual Museumnight (n8), and about our latest publications and our friends, new and old, and about the birth of Michiel’s daughter and Juha’s hobbies.

And what are our plans for 2010?

Now the ‘noughties’ make way for a brand new decade, Non-fiction is gearing up for yet another year of recession-defying activities and intelligent pragmatism. We will continu our exploration of the pro’s and con’s of co-creation, social media, urban interventions, guerilla gardening, data visualization, public accessibility, augmented reality, ubiquitous museums and other innovative ideas that will fundamentally change our lives.

And we will jumpstart the new year with presentations and proposals for such diverse organizations as the local municipality, SNS REAAL Foundation, Binger Filmlab, the Zuidas, PICNIC, ICN, Paradiso, Duivenvoorde and ING. And we are happy to receive more inquiries and invitations, since we can always outsource some of our activities to our man in India.

We will keep you updated on our website and on Facebook and Twitter (and here and here), but please don’t hesitate to get in touch with us if you are looking for a stimulating conversation, a good laugh or a place to meet kindred spirits.

Please join us for the opening of the new year in De Verdieping with a special sound performance by our dear friend and multi-instrumentalist Machinefabriek on Wednesday 6 January at 8 pm. And later that month, on Thursday 28 January at 8 pm we are hosting the ’2020 vision’ event at De Verdieping in collaboration with Time Out Amsterdam, showcasing different perspectives on the future of Amsterdam by KesselsKramer, LAgroup, Concrete, Benthem Crouwel and… Non-fiction.

Drive and shoot straight on New Year’s Eve!

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Catching the aura of a former hiding place

Michiel van Iersel — Fri, 01 May 2009 14:19:10 +0000

What does a contemporary artist do with the vibrant past of a former hiding place on one of Amsterdam’s canals? Is it the aura, the uniqueness and authenticity of this place to be captured and can it be transformed into something new and relevant? Those questions live at the heart of the art project Aura: an exhibition and a series of events in the historic premises of Castrum Peregrini Foundation, where in WWII young German Jews survived in hiding. Since the war the time seems to stand still in this labyrinth of rooms and passages. A small part of the first generation lives there to date, in the middle of countless antique objects, books and pieces of art they produced and collected. In the coming years the house will be partly opened to the public.

To mark this transition Non-fiction’s Michiel van Iersel invited nine artists from different disciplines to choose a historic object, a story or a person as a point of departure and use it for a new artwork. The writings of pre-war German literary critic Walter Benjamin formed the basis for the project, and his signature is included in the show. The results of this ‘artistic recycling’ vary from installation art, ink drawings, photography and film to conceptual furniture, poems and a short contemporary radio play. The exhibition of works will start in the new project space of Castrum Peregrini, moving up the old staircase into the deserted apartment of a late inhabitant where the past is still perceptibly present.

In conjunction with the exhibtion a series of Aura-salons with guided tours, performances, statements and music will be hosted by Castrum Pegrini. Non-fiction’s Juha van ‘t Zelfde has invited the French composer and multi-instrumentalist Pierre Bastien and Dutch electro-acoustic musician Machinefabriek to perform during two consecutive Aura-salons. For more information on the Aura-salons, the exhibition and the official opening please visit: Castrum Peregrini website

Aura-exhibition
From 14 May until 21 June 2009
Wednesday through Sunday 13:00 – 18:00 hrs
Admission 5 Euro, 18 years and younger free

Location
Castrum Peregrini
Herengracht 401
1017 BP Amsterdam

Participating artists
Amie Dicke (visual artist, NL)
Chris Kabel (designer, NL)
John Kleckner (visual artist, USA)
Susanne Kriemann (visual artist, D)
Jan Robert Leegte (visual artist, NL)
Alexandra Leykauf (visual artist, D)
Erik Lindner (poet, NL)
Renée van Marissing & Allerd van den Bremen (theater-makers, NL)
Henk van der Waal (poet, NL)

And original works from the collection by
Max Beckmann
Walter Benjamin
Gisèle d’Ailly van Waterschoot van der Gracht
Simon van Keulen

Official opening Aura-exhibition (free for all)
Thursday, 14 May, 18:00 – 21:00 hrs

Aura-salons
Thursday, 28 May, 20:00 – 23:00 hrs
With contributions by Allerd van den Bremen, Machinefabriek, Erik Lindner, Renée van Marissing, Joachim Umlauf, Ton Venhoeven

Thursday, 11 June, 20:00 – 23:00 hrs
With contributions by Jan Baeke, Pierre Bastien, Theu Boermans, Dragan Klaic, Tracy Metz, Henk van der Waal

Finissage Aura-exhibition
Sunday, 21 juni, 14:00 – 20:00 hrs

Informal Aura-drink
Every friday 17:00 – 19:00 hrs

The Aura project is being made possible through the generous support of:
Amsterdams Fonds voor de Kunst
VSB Fonds
Prins Bernhard Cultuurfonds
Lira Fonds
Goethe Institut Amsterdam
Genootschap Nederland Duitsland

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Muziekgebouw aan ´t IJ: Donderdagavondserie

Juha van 't Zelfde — Wed, 04 Feb 2009 12:11:46 +0000

One of the things I am working on at the Muziekgebouw aan ´t IJ is the new Donderdagavondserie, a weekly display of current developments in contemporary music on Thursday nights. With ensembles as the Asko|Schönberg, Ives and Ictus. If you would like to join me for a concert, or check one out later on, let me know. It is always nice to introduce new people to this incredible hall.

Furthermore we have set up a new social media strategy, by using Facebook, Last FM, Hyves, Flickr, YouTube and Twitter. Join our social music revolution and benefit from free tickets, inside news and other developments.

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Scheepvaartmuseum day 37, Muziekgebouw day 3

Juha van 't Zelfde — Wed, 14 Jan 2009 16:36:15 +0000

Unfortunately my time at the Scheepvaartmuseum has been cut in half. The alternative however is not that bad. After three years of looking to a blind wall inside the Muziekgebouw, I am finally in an office looking out. It is the IJ that I see, with ships and industry alongside it. So far we have set up some groups on social networks that feel like a natural extension of our domain: Last.fm, Facebook and flickr. MySpace and YouTube will follow soon, and a blog is in the making. In the mean time you can check this festival we can all look forward to.

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Non-fiction starts working for Muziekgebouw aan´t IJ

Juha van 't Zelfde — Sun, 11 Jan 2009 14:02:27 +0000

Starting on Monday 12 January, Non-fiction will begin working for the renowned Muziekgebouw aan ‘t IJ. This Concerthall of the 21st Century is located in the redeveloped eastern docklands of Amsterdam. It was opened by the Dutch Queen Beatrix in the summer of 2005, guided by the Arditti Quartet, Asko Ensemble, Schönberg Ensemble and others from the realm of contemporary music. Jan Wolff was the founder and director, until Tino Haenen took over in June 2008.

Our objective is to help the organisation with their public strategy, new media development and visual identity. We are honored to be working with such an incredible music institute and look forward to the assignment.

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