The fourth edition of the Non-fiction week notes makes it a tradition. That is mainly because of the fact that the number four seems to be an important one: four members of Beatles, Olympic Games and World Championship is being held every four years, there are four terrestrial and four giant gas planets in the Solar System, mammals have four heart chambers, all insects with wings except flies have four wings and most importantly four is the atomic number of beryllium. We hope that this edition of Non-fiction week notes will be as interesting as the aforementioned facts about this great number. Enjoy the reading because we do it just 4 you.
Besides Juha, Boris and Adéla, Joske Koning, who collaborates with Boris, joined us too.
It has been an exciting first year (in beta) for us at Non-fiction, with projects ranging from social media strategies for the Muziekgebouw aan ‘t IJ and Tropenmuseum Junior, via new concepts for an illustrious canal house ánd an ancient castle to a range of workshops in a.o. Ljubljana and Zürich. Together with our friends at TrouwAmsterdam we opened the temporary project space ‘De Verdieping‘, hosting a wide range of cultural and social events. The year ended with a cover story in Time Out magazine, giving our co-created vision of Amsterdam in 2020. The start of the next decade promises to be even more innovative, collaborative and challenging..
So what happened in 2009?
At the beginning of the year we worked with the renowned Muziekgebouw aan ‘t IJ, the Concerthall of the 21st Century, helping the organization with their public strategy, new media development and visual identity.
In the months leading up to the summer we organized Aura: an exhibition and a series of events in the historic premises of Castrum Peregrini Foundation, where in WWII young German Jews survived in hiding.
Since March we are responsible for the artistic direction and strategic development of a cultural project space, De Verdieping, in the basement of the Berlin-style club and restaurant TrouwAmsterdam, resulting in a series of lively public discussions, art and architecture exhibitions, experimental performances and film nights in collaboration with half the city (and soon the world).
Around the summer working with the Tropenmuseum Junior (TMJ) in Amsterdam to devise a social strategy for their new exhibition ‘Qi of China‘ and an online game that enables children in the age of 6 – 13 to experience a number of key cultural values in Chinese culture.
Halfway through the year Non-fiction relocated its office from the Scheepvaartmuseum (National Maritime Museum) to the former laboratory of the Netherlands Institute for Cultural Heritage, right in the cultural heart of Amsterdam overlooking Museumplein (Museumsquare).
in July 2009 Non-fiction’s Juha van ‘t Zelfde co-founded VURB, together with Ben Cerveny, design strategist and data visualization theorist and in collaboration with James Burke (Roomware, Narb). VURB is a European framework for policy and design research concerning urban computational systems.
Next spring and summer we will be organizing several projects at Duivenvoorde Castle, a stately museum-mansion and unique parkland (see below) near the city of The Hague. We received a request from the organization to make a contribution to their yearlong celebration of the museum’s 50th anniversary in 2010.
In the past four years, we have been organizing experimental music events at Bimhuis, Melkweg, De Verdieping and TrouwAmsterdam. These nights are organized under our electronic music label Viral Radio, which has a regular show on Dutch public network VPRO‘s 3voor12.
Recently the Amsterdam branch of the international city periodical Time Out invited us to come up with a vision of the city in the year 2020, so we decided to provide them with a collaborative urban visions by collecting dozens of thought-provoking Twitter-style messages from our friends and heroes from around the world. The magazine has just hit the stores, so check it out or contact us if you wish to receive a copy!
Wow, that’s a lot..
And we even forgot to tell you about Curating the City, our night long interview series with museum professionals and artists about ‘the museum in the city and the city as museum’ during the annual Museumnight (n8), and about our latest publications and our friends, new and old, and about the birth of Michiel’s daughter and Juha’s hobbies.
And what are our plans for 2010?
Now the ‘noughties’ make way for a brand new decade, Non-fiction is gearing up for yet another year of recession-defying activities and intelligent pragmatism. We will continu our exploration of the pro’s and con’s of co-creation, social media, urban interventions, guerilla gardening, data visualization, public accessibility, augmented reality, ubiquitous museums and other innovative ideas that will fundamentally change our lives.
We will keep you updated on our website and on Facebook and Twitter (and here and here), but please don’t hesitate to get in touch with us if you are looking for a stimulating conversation, a good laugh or a place to meet kindred spirits.
Please join us for the opening of the new year in De Verdieping with a special sound performance by our dear friend and multi-instrumentalist Machinefabriek on Wednesday 6 January at 8 pm. And later that month, on Thursday 28 January at 8 pm we are hosting the ’2020 vision’ event at De Verdieping in collaboration with Time Out Amsterdam, showcasing different perspectives on the future of Amsterdam by KesselsKramer, LAgroup, Concrete, Benthem Crouwel and… Non-fiction.
The Non-fiction office is moving into the former library of the Scheepvaartmuseum in the centre of Amsterdam, near the Architecture Centre, Science Centre NEMO and the former Stedelijk Museum CS. You can find some pictures here. We share our space with the imaginative and cordial architect Jarrik Ouburg. Stop by when you are in the neighborhood, we are social people. And we have an incredible view.
