We continue our weekly updates on what is happening in the Non-fiction office. This time Juha and Boris take the time to answer some questions, while Michiel is in Copenhagen and Adéla is in Prague. This is our way to share experiences, probe new ideas, and document all the things that take place in and around our office.
Michiel van Iersel, co-founder of Non-fiction, was asked (and happily agreed) to join the so-called Stad-Forum, which was recently established by the City of Amsterdam as an advisory board, think tank and platform for debate focusing on urban developments and planning issues within the Amsterdam metropolitan area.
The Stad-Forum consists of three key members and a circle of twelve additional members, each with a different background, ranging from entrepreneurs and property developers to scholars, curators and artists. Michiel will focus on such topics as urban regeneration andtemporary use of vacant spaces, the role of new and mobile media in the way we perceive and shape our cities and heritage and innovation.
The key members are Karin Laglas (Dean of the Faculty of Architecture at Delft University of Technology), Liesbeth Jansen (Advisor on Redevelopment, Cultural Heritage and Creative Economy) and Wouter Veldhuis (urban designer/architect & partner with MUST).
The aim of Stad-Forum is to identify the most pressing issues and developments that shape the future (appearance) of Amsterdam, facilitate a dialogue between the various stakeholders, and advise the City Council and college of Aldermen on future policy.
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Stad-Forum is linked to The Department of Physical Planning (Dienst Ruimtelijke Ordening, or DRO), one of the City of Amsterdam’s centralized services that focuses on the organization and design of an attractive and spatially coherent city.
From September onwards Stad-Forum will actively address issues of contemporary urban life through public and interdisciplinary programs. Its goal is the exploration of new and innovative ideas, public engagement, and ultimately the creation of progressive solutions for life in Amsterdam.
It has been an exciting first year (in beta) for us at Non-fiction, with projects ranging from social media strategies for the Muziekgebouw aan ‘t IJ and Tropenmuseum Junior, via new concepts for an illustrious canal house ánd an ancient castle to a range of workshops in a.o. Ljubljana and Zürich. Together with our friends at TrouwAmsterdam we opened the temporary project space ‘De Verdieping‘, hosting a wide range of cultural and social events. The year ended with a cover story in Time Out magazine, giving our co-created vision of Amsterdam in 2020. The start of the next decade promises to be even more innovative, collaborative and challenging..
So what happened in 2009?
At the beginning of the year we worked with the renowned Muziekgebouw aan ‘t IJ, the Concerthall of the 21st Century, helping the organization with their public strategy, new media development and visual identity.
In the months leading up to the summer we organized Aura: an exhibition and a series of events in the historic premises of Castrum Peregrini Foundation, where in WWII young German Jews survived in hiding.
Since March we are responsible for the artistic direction and strategic development of a cultural project space, De Verdieping, in the basement of the Berlin-style club and restaurant TrouwAmsterdam, resulting in a series of lively public discussions, art and architecture exhibitions, experimental performances and film nights in collaboration with half the city (and soon the world).
Around the summer working with the Tropenmuseum Junior (TMJ) in Amsterdam to devise a social strategy for their new exhibition ‘Qi of China‘ and an online game that enables children in the age of 6 – 13 to experience a number of key cultural values in Chinese culture.
Halfway through the year Non-fiction relocated its office from the Scheepvaartmuseum (National Maritime Museum) to the former laboratory of the Netherlands Institute for Cultural Heritage, right in the cultural heart of Amsterdam overlooking Museumplein (Museumsquare).
in July 2009 Non-fiction’s Juha van ‘t Zelfde co-founded VURB, together with Ben Cerveny, design strategist and data visualization theorist and in collaboration with James Burke (Roomware, Narb). VURB is a European framework for policy and design research concerning urban computational systems.
Next spring and summer we will be organizing several projects at Duivenvoorde Castle, a stately museum-mansion and unique parkland (see below) near the city of The Hague. We received a request from the organization to make a contribution to their yearlong celebration of the museum’s 50th anniversary in 2010.
In the past four years, we have been organizing experimental music events at Bimhuis, Melkweg, De Verdieping and TrouwAmsterdam. These nights are organized under our electronic music label Viral Radio, which has a regular show on Dutch public network VPRO‘s 3voor12.
Recently the Amsterdam branch of the international city periodical Time Out invited us to come up with a vision of the city in the year 2020, so we decided to provide them with a collaborative urban visions by collecting dozens of thought-provoking Twitter-style messages from our friends and heroes from around the world. The magazine has just hit the stores, so check it out or contact us if you wish to receive a copy!
Wow, that’s a lot..
And we even forgot to tell you about Curating the City, our night long interview series with museum professionals and artists about ‘the museum in the city and the city as museum’ during the annual Museumnight (n8), and about our latest publications and our friends, new and old, and about the birth of Michiel’s daughter and Juha’s hobbies.
And what are our plans for 2010?
Now the ‘noughties’ make way for a brand new decade, Non-fiction is gearing up for yet another year of recession-defying activities and intelligent pragmatism. We will continu our exploration of the pro’s and con’s of co-creation, social media, urban interventions, guerilla gardening, data visualization, public accessibility, augmented reality, ubiquitous museums and other innovative ideas that will fundamentally change our lives.
We will keep you updated on our website and on Facebook and Twitter (and here and here), but please don’t hesitate to get in touch with us if you are looking for a stimulating conversation, a good laugh or a place to meet kindred spirits.
Please join us for the opening of the new year in De Verdieping with a special sound performance by our dear friend and multi-instrumentalist Machinefabriek on Wednesday 6 January at 8 pm. And later that month, on Thursday 28 January at 8 pm we are hosting the ’2020 vision’ event at De Verdieping in collaboration with Time Out Amsterdam, showcasing different perspectives on the future of Amsterdam by KesselsKramer, LAgroup, Concrete, Benthem Crouwel and… Non-fiction.