Documenting six years of underground culture

photo 3

Situated on the Wibautstraat in the east of Amsterdam, Trouw was a nightclub, music venue, cultural space and restaurant housed in the former newspaper printing facility of several national newspapers. Trouw combined food, music and the arts, and was the first nightclub to receive the 24-hour permit from the city of Amsterdam. After six years of experimenting and over time slowly establishing itself as one of the top nightlife and cultural venues in the city and beyond, Trouw closed its doors on 3 January 2015.

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By Michiel — Posted January 4, 2015 — 469 Comments

10 October: Visible Cities #12 – Dawn of the Drones

It was impossible this year to open a newspaper or watch the news without seeing them: Drones. The unmanned airplanes are no longer only deployed by the US Army in Pakistan to ‘silently kill’ but are appearing in cities around the world as they did with the London olympics.

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By Michiel — Posted October 5, 2012 — 2,318 Comments

De Verdieping and Tussen-ruimte-project in Dutch daily Het Parool.

Nice article on ‘urban imperfections’ in Dutch daily newspaper Het Parool, consisting of an interview with researcher Ellen Rutten and a list of places and projects in Amsterdam that play with the with the notion of imperfection.

Two of our projects are listed: De Verdieping, a temporary cultural project space in an abandoned printing plant which we started in 2009, and Tussen-ruimte (Remnant Spaces), an ongoing investigation with architect Jarrik Ouburg of the underutilized spaces (alleys, fire escapes, roof tops) in Amsterdam’s historic (and UNESCO protected) inner city that we want to re-activate with artistic and other interventions during Amsterdam’s year long celebration of the 400th anniversary of its canal area in 2013.



By Michiel — Posted September 3, 2011 — 5,830 Comments

Cognitive City Salon at De Verdieping/TrouwAmsterdam

Cognitive City Salon
The synthesis of architecture and network technologies.

Thursday June 30 De Verdieping will host two events on the Future City. One of them is the Cognitive City Salon (CSS). In the CCS the synthesis between architecture, urban environments and network technology (smart-phones, AR technology, data-visualization and ubiquitous computing) is presented. How will (online) media and network technology change the way we understand, build, and inhabit our cities? You’re welcome to join the conversation.

The evening will be moderated by Juha van ‘t Zelfde, host of De Verdieping‘s lecture series Visible Cities and co-founder of Non-fiction, Office for Cultural Innovation.

James Burke – interaction designer, user experience architect and co-founder of VURB
Katalin Galayas – Policy Advisor to the City of Amsterdam
Kars Alfrink – ‘Chief Agent’ of Hubbub
Edwin Gardner – VOLUME Magazine

The four of them will present their thoughts on urbanity, technology and how we live in the middle of this all. But the Salons are not intended to give the stage to just the speakers. While sometimes it is important to only receive curated information, we are very much hoping for a lively debate at the event. Be challenged by the speakers, but also do your best to challenge them.

A special call for participation for the next IoT workshop by Volume and VURB will be delivered by Vincent Schippers, Alexander Zeh and Caro van Dijk. The workshop is for architects, planners, coders and others interested in prototyping applications for a more writeable city.

Date: 30th of June
Location: De Verdieping, Club Area (
Address: Wibautstraat 127, Amsterdam
Begin: 19:00 (start at 19:30)
End: 22:30
Entrance fee: 10 Euros

Please visit the Cognitive Cities website for more information

Visible Cities
Volume Magazine
De Verdieping

De Verdieping is the cultural fringe programme and project space of TrouwAmsterdam and is kindly supported by the Amsterdam Fund for the Arts (AFK) and the Netherlands Architecture Fund (SfA).

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By Michiel — Posted June 30, 2011 — 1,451 Comments

Failed Architecture #3: black architecture

(Zwarte MadonnaPhoto taken from Presseurop)

FA #03: Amsterdam, The Hague, Belgrade, …

After the first edition with the American writer and urbanist Anthony M. Tung and the second edition with a panel of five speakers, who provided an international overview of cases of ‘failed architecture’, we are happy to have the following speakers as our guests during the upcoming (third) edition on Wednesday June 15th.

Arnold Reijndorp is an independent researcher at the cutting edge of urbanism/architecture and social and cultural developments in the urban field. He holds the Han Lammers Chair of Social-economic developments of new urban areas at the University of Amsterdam, and is associated with the International New Town Institute. With Maarten Hajer he published In Search of New Public Domain. Recent co-authored publications in Dutch are: Atlas of the Western Garden Cities of Amsterdam and Themed Communities: Living in a imaginated place. In his talk he will focus on the thin line between utopia and dystopia in new towns and themed communities.

Paul Groenendijk has been active as a writer specialized in (Dutch) architecture since 1984. He will talk about his encounters with a wide variety of ‘failed architecture’, focusing on his most recent book that describes the rise and fall of the Zwarte Madonna, or Black Madonna, arguably the most notorious social housing apartment block in the Netherlands. It was demolished in 2007 after years of fierce debate. The only people who protested against its demolition were a few of its inhabitants. At that point even the architect didn’t care anymore, saying: “I am glad it’s gone”.

Maja Popovic is an architect from Belgrade with an articulated interest in preservation of 20th century built heritage and the relationship between architecture, memory and storytelling. In her talk she will focus on Staro Sajmište. This was the site of Belgrade’s international fair before WWII. During the war, it was turned into a concetration camp by Germans. Today it’s mostly in ruins. The vast complex of buildings and smaller pavilions was supposed to kickstart the large scale development of New Belgrade in 1937, but during communist times the plans radically changed and Staro Sajmište became isolated and neglected. Although doomed to be forgotten it found a way to survive as a refuge for artists and outcasts. But how can you engage the public at large with this historically significant place, and how can it be rescued for generations to come?

The night is hosted by Michiel van Iersel with Tim Verlaan and Mark Minkjan.

Staro Sajmište during WWII (photo taken from Oldtajmeri)


Failed Architecture is a series of talkshows with presentations by various experts and public discussions that focus on buildings and urban environments that failed to stand the test of time and are neglected, abandoned or even vandalized or demolished, because of changing economic, social, political, cultural and/or physical circumstances.

Without a doubt the maxim ‘Failed Architecture’ raises questions. What and according to whom is architecture failed? Which criteria do we use when assessing architecture, e.g. the viewpoint of inhabitants and/or users, architects and/or planners? And how does the ‘Zeitgeist’ or ‘our’ contemporary taste and cultural differences influence our judgment of buildings and cities?

Follow Failed Architecture on Facebook and Twitter

Next Failed Architecture?
Failed Architecture will return after the summer. Check our website for updates.

De Verdieping
is the cultural fringe programme and project space of TrouwAmsterdam and is kindly supported by the Amsterdam Fund for the Arts (AFK) and the Netherlands Architecture Fund (SfA).

By Michiel — Posted June 2, 2011 — 6,220 Comments

Presentation for Danish Network for Younger Planners (NYP)

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By René Boer — Posted May 16, 2011 — 4,071 Comments

Otis College of Art & Design visiting Non-fiction



“Ambiguously schizophrenic…”

Ten MFA graphic design students from Otis College of Art and Design based in Los Angeles, are currently participating in a three week mentorship program in Amsterdam, graciously created and facilitated by the designers of COMA Amsterdam/New York. During their intensive three week graphic design and arts tour of Amsterdam and environs they have been meeting artists, designers and all between and beyond these “professions”.

On Friday 18 March they all dropped by at our office and we were more than delighted by their presence. After a presentation, which can best be described as “Non-fiction in a Nutshell”. It consisted of more than 100 000 slides that aimed to present all the activities, missions and approaches of the office. Next we suggested to our guests to go on a field trip to the Temporary Stedelijk 2 and we did. After that we continued introducing the creative environment within which our office is located and we visited the studio of the artist Amie Dicke which can be found just across the hallway.

All those cultural trips had its specific purpose. The students, inspired by Mondrian, Flavin and Dicke, were asked by us to come up with a proposal for our new “corporate” identity which could have ranged from a logo, slogan to even renaming ourselves. We were surprised by the scope and depth of the ideas which were presented to us. Some of the proposals were flattering and made us blushing (“You are funny, cool and serious at the same time.”), some made us think about fundamental things like the name of the office (“How does the name relate to what you do?”) but all of them inspired us and helped us to trace our raison d’être (“You are ambiguously schizophrenic and you are OK with it”).


Otis College of Art and Design @ De Verdieping on March 28, 8 PM

Finally, we offered to host an evening at De Verdieping on Tuesday 28 March, presenting the students eclectic body of work, as well as selected YouTube videos showcasing Los Angeles. The students are from various disciplines, ranging from photography, theater, engineering and fine arts.

Participating students are: Carlos AvilaCindy LeeGilbert Garcia, Joy Scopa, Marina Murad, Monica Maccaux, Nicolas Sanchez, Ramon Tejada, Sam Anvari, Tom Ahn

Please come and join us for a casual evening of show and tell, chat and mingle. Check Facebook to learn more.


Photos by Otis students

Posted by Adéla Foldynová on March 28, 2011



By Michiel — Posted March 29, 2011 — 4,901 Comments

Opening Sound Shuttle sound installation

We are happy to present the Dutch premiere of the sonic art installation Sound Shuttle, a collaboration between Max Hirsh and Michael Schiefel, in De Verdieping on Wednesday 23 March from 17:00 to 22:00. This work takes a playful approach to the acoustic dimensions of life on the go. Reconfiguring the noises produced for and by people in transit, the exhibition highlights the influential role that acoustics play in shaping our experience of the everyday urban environment. Traveling and commuting is the essential daily experience shared by many, from the MTR in Hong Kong, the Sherut, ‘shared taxi’ in Tel Aviv, Israel to the Charles de Gaulle airport in Paris, France. Around the world, transit spaces enable our movement across cities, countries and continents.

Sound Shuttle is an intersection of sound art with urban studies. The project has been ongoing for 4 years and was shown in Berlin, Hong Kong and Tel Aviv previously. The sounds are field recorded of commuting networks in various cities such as Berlin, New York, Tel Aviv, Ho Chi Minh City and Beijing with a special made electronic device designed by Max.

Max Hirsh
Originally from Berlin, Max is an urban and architecture theorist and is currently a PhD Candidate in Architecture at Harvard University. His dissertation – Airport Urbanism: The Urban Infrastructure of Global Mobility investigates the expansion of international air traffic and its implications for architecture and urban design in Amsterdam and Hong Kong. Max has been a visiting faculty member, guest lecturer, and design critic at Harvard University, Princeton University, Yale University, the University of Hong Kong, Chinese University of Hong Kong, and South China University of Technology. His writing were published in Log, History & Technology, The Next American City, and Informationen zur modernen Stadtgeschichte.

Michael Schiefel
Michael is a Berlin-based experimental/electronic jazz vocalist and Professor of Vocal Jazz at the Franz Liszt Conservatory in Weimar. Michael has recorded 15 albums over the past decade. His solo performances feature multilayered vocal loops that vary between grooves, soundscapes, and lyrics. Michael’s latest album, My Home is My Tent, was released in Fall 2010. Michael has been a visiting scholar at Harvard; and has given concerts and master classes in Europe, North America, Asia, the Middle East, and Africa.

On the same night we will have the Rijksakademie Beamclub with Allard van Hoorn and Sarah van Sonsbeeck. More information at De Verdieping website. Join this event on Facebook.

By Juha — Posted March 16, 2011 — 68 Comments

A tool to keep protesters safe during demonstrations

Visible Cities, our regular night on the networked city in De Verdieping in Amsterdam, returns on Wednesday 9 March with a presentation of Sukey. It is a set of applications designed to keep people protected and informed during protests. Sukey brings together in-house code, resources like Google Maps and open-source software like SwiftRiver.

With the recent uprising in the Middle East and North-Africa, and student protests in the UK, mobile technologies have become the de facto standard for sharing information, distributing eye-witness reports, and organising collaborative strategies in real space and time. For this edition we are still looking for an extra speaker with knowledge of how crowds behave during protests and public gatherings. Please get in touch with via e-mail if you know or are such person, and would be able to join us on this evening.

Visible Cities has been taking place in De Verdieping since 2009. Its aim is to make visible the myriad of design research and deep thinking that is taking place in the Netherlands and beyond in the field of urban informatics. Topics are civic information systems, collaborative redevelopment, urban systems literacy and responsive environments. Previous speakers were a.o. Ben Cerveny (VURB, Bloom), Euro Beinat (Current City) and Ole Bouman (NAi). De Verdieping is a temporary site for urban and cultural innovation. It is housed in a former printing press.

Join this event on Facebook.

By Juha — Posted March 1, 2011 — 3,010 Comments

Visible Cities #01: Euro Beinat and Ronald Lenz

The widespread employment and adoption of ubiquitous computing, sensor networks and mobile media into the urban environment have unforeseen implications for how we might come to use networked digital resources to change the way we understand, build, and inhabit cities. Visible Cities presents a revolving programme on how emerging technologies are changing the cities we live in.

After the #00 edition in December 2009, with Micropolis developer Don Hopkins, Visible Cities #01 will present Euro Beinat of the Currentcity Foundation, and Ronald Lenz of the Waag Society.

Beinat is Professor of Location Awareness at Salzburg University in Austria, and Chairman of the Currentcity Foundation. He will explore the dynamics of the city through mobile devices. Beinat works with a.o. Carlo Ratti of Senseable City Lab of MIT, and Aaron Koblin of Google Creative Lab.

Ronald Lenz heads the research department on locative media at Waag Society and is creative director at 7scenes, a startup developing a mobile and online platform that enables people to create, play and share GPS-based games, tours and stories. Lenz will talk about his myriad of projects he is currently involved with.

Visible Cities is organised by De Verdieping in collaboration with VURB. The mission of VURB is to investigate the consequences of the convergence of ubiquitous computing onto public, urban spaces. We are now entering an era where technology begins to weave together the desires of citizens and the services available to them in their environment in realtime. But what does the use of these new systems look like? Visible Cities tries to find the answers.

Wednesday | 03 February 2010 | De Verdieping @ TrouwAmsterdam | Wibautstraat 127 | Start 20:00 | Language is English | Entrance is free | Facebook

De Verdieping is the cultural project space underneath club and restaurant TrouwAmsterdam. Visible Cities is made possible by the Amsterdamse Fonds voor de Kunsten and VURB.

Visible Cities #02 is on 3 March. Our guests will be Ole Bouman (NAi) and Maurice Groenhart of Layar.

By Juha — Posted February 2, 2010 — 2,342 Comments