Contribution to Time Out magazine out now

With contributions from 36 of our dearest friends and heroes, including Ben Cerveny, Nalden, Hans-Ulrich Obrist, Saskia Sassen and Winy Maas, our co-created vison of Amsterdam in 2020 appeared in the new year’s edition of Time Out magazine Amsterdam. Download it here.

For the January edition of Time Out (magazine) Amsterdam our office for cultural innovation Non-fiction was asked to give a vision of the city in the year 2020, together with KesselsKramer, LAgroup, Concrete and Benthem Crouwel. Since we discard the idea of a blueprint for the city of the future and strongly believe in the power of co-creation and collaboration, we invited a few dozen of people we know and/or admire to to speculate on the future of the city (of Amsterdam). By juxtaposing perspectives from both in- and outsiders and by combining utopian visions, critical reflections, personal fantasies and (more) mundane thoughts, we wanted to provide a kaleidoscopic view of the future of the Dutch capital.

We had been given a two-page spread (basically two A4 pages) to present our vision of the future and in order to maximise the number of ideas we invited our friends and colleagues across the globe to answer a simple question: “What will you be doing in Amsterdam in 2020?”, in 140 characters. A Twitter-message from the future. As we are moving into the next decade, Twitter is at the very front of communications innovations, and gathering all these tweets into a tweetdeck gives a recognizable and playful collaborative vision of the city (of Amsterdam) in 10 years.

The final result (thanks to our buddies at Vandejong) is a densely packed information-grid, giving an overview of 36 seemingly unrelated opinions and doom scenarios. But upon closer inspection fascinating patterns appear: our participants think that Amsterdam eventually will merge into a bigger metropolitan area, that it will suffer severe flooding, that the historic city centre will become an abandoned open-air museum and that the outskirts will become the new hubs of urban vitality and (re-)development.

In contrast, there are also people who hold a unique believe that by 2020 the city will be either connected to Utrecht by a high speed electro-magnet train, will still lack a new art museum or subway line, or simply will be and stay the ‘same old, same old’.

The magazine just hit the stores, so check it out or contact us if you wish to receive a copy! And please join us for the ‘2020 vision’ event at De Verdieping on Thursday 28 January at 8 pm in collaboration with Time Out Amsterdam, bringing together the contributors and other visionaries to discuss the propability of our predictions…

We wish to thank all the contributors and the people who are still sending us their submissions. We are very happy with the outcome of this collaborative effort. In the new year we will continu this ‘crowdsourced’ investigation into the future potentials and failures of a complex city.

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